We have visited more than one hundred and twenty châteaux. We have listened to those who carry their history, those who orchestrate their everyday rhythm, those who bring their experience to life. And the difference between places that thrive and those that exhaust themselves does not come down to territory or fame - it comes down to a strategy that comes before the calendar.

Nina Dufrène, creative director of WeArePrelude studio, unlocks the potential of exceptional brands and places, from strategic positioning to the design of experiences that leave a lasting impression.

Born from the meeting with the De Warren family and the discovery of the Hôtel Alfred Sommier, this short film brings the venue to life through dance, in a romantic treasure hunt unfolding across the spaces of this Parisian hotel. A project conceived and produced by Prélude, from the screenplay to exceptional partnerships.

At Prélude, events are crafted like living works of art, fleeting narratives that blend bespoke creation, operational precision, and emotion. They are opportunities to reveal a brand’s DNA, a venue’s soul, a client’s personality. Luce Brunerie, co-founder and Head of Events at Studio Prélude, takes us behind the scenes of an approach to event-making conceived as the art of connection: boldly creative, deeply human.

Once the year-end festivities have passed, winter reveals a different dramaturgy of hospitality — more inward-looking, more profound. Branches, bark and raw materials take the place of flowers, while fermented, infused or patiently preserved products return as seasonal treasures. Stripped of its clichés, winter becomes fertile ground for new forms of welcome and fresh narratives, where warmth, slowness and attentiveness redefine the art of hosting.

To let heritage and avant-garde resonate on the same wavelength. While some reinterpret their heritage to reach new audiences, others seek to anchor their modernity in an established culture, drawing legitimacy from history. This ambition is embodied by Balance Prélude, a creative philosophy poised between memory and invention, tradition and boldness.

A studio for narrative and sensorial creation Colleen, Luce, Nina and Thomas, four sensibilities, four perspectives, four languages united by a shared desire: to bring to life worlds that are as deeply felt as they are seen. Prélude was born from this encounter, at the crossroads of beauty, meaning, and emotion. We come from photography, architecture, events, craftsmanship, and digital arts. Together, we write the prelude to every story we accompany.